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A Story Of LivingLoxley Browne: Author of the Charms Book Series, Podcast Host, and Founder of Books That Build Skills
Loxley Browne is a writer, designer, and founder known for turning ideas into ecosystems that drive real-world impact. She is the author of the Charms Book Series, host of the Books That Build Skills podcast, and founder of Books That Build Skills powered by Athenian—a universe focused on literacy, STEM, and life-skill development for the next generation. Raised in the trades with a for-profit business background, Loxley brings a hands-on, no-nonsense approach to leadership. She believes learning should be ethical, independent, and built to prepare students for real life—not just for test scores. Her work sits at the intersection of storytelling, strategy, and skill-building, creating experiences that don’t just inspire—but equip. Loxley’s career began in interior design and architecture, where she became a certified NCIDQ designer with award-winning work featured in national publications and television. She later moved into consumer product development, becoming one of the few women in the board game industry. Her product—featured in Cosmopolitan and backed by celebrity endorsement—demonstrated her ability to merge creativity with sharp market positioning. Following the 2007 global financial shift, Loxley transitioned out of construction and into the startup world, leading marketing, branding, and growth initiatives for emerging companies across Atlanta, Austin, San Francisco, and San Diego. Known for navigating fast-moving environments, she built a reputation for clarity, execution, and results. In 2012, Loxley stepped away from the traditional path and left the “white bread Americana culture” to follow a different kind of blueprint—one written through travel, culture, and creativity. Over the next two years, she journeyed west around the world, documenting her experiences through photography. From the energy of Hong Kong to the landscapes of Bali, to the breathtaking views of Nepal, and across Spain and France, she captured stories of people, place, and perspective through her lens. The journey eventually brought her back to the North Georgia Appalachian Mountains, where she paused, recalibrated, and refined her creative direction before heading to Silicon Valley to begin building her next startup venture.Founder of Books That Build Skills powered by Athenian
In 2019, Loxley founded Athenian, an edu-tainment 501c3 charitable nonprofit designed to give students access to career exploration, life skills, and leadership development. When the global pandemic disrupted traditional education, she rapidly pivoted the organization to a fully virtual model in under 30 days—expanding reach and accessibility. Athenian has since engaged thousands of students and educators, collaborating with organizations including INDYCAR, Honda Performance Development, Andretti Autosport, DHL, NASA, and the San Diego Air & Space Museum.Author of The Charms Book Series
To extend that mission beyond programs and into everyday life, Loxley created the Charms Book Series—a seven-book (and growing) adventure centered on Attie McAllister, a 15-year-old inventor navigating friendship, curiosity, and moral courage. More than a book series, Charms is a complete learning experience. Through the books, the Inventor Notebook, projects, and hands-on downloads, readers are encouraged to think independently, solve problems, and take ownership of their future. At its core, the series reflects Loxley’s belief that intelligence isn’t just about knowing how things work—it’s about understanding why they matter.Podcast Host at Books That Build Skills
As host of the Books That Build Skills podcast, Loxley brings real professionals into the conversation—sharing the skills behind their careers in short, practical episodes for students and parents. Each episode connects directly to the Charms universe and broader learning platform, reinforcing one goal: helping students build confidence, think critically, and take action.The Moral Compass
“I grew up with farm-girl grit and city-girl spark,” Loxley says. “4-H taught me leadership, responsibility, and the importance of leaving a place better than I found it.” That philosophy runs through everything she builds—from companies to families to stories.The mission is simple:
Equip the next generation to lead with character, think independently, and build lives and communities that are stronger because they were there.
SKILLS
FRACTIONAL CMO
Big Picture
Strategy
Problem Solver
MARKETING
Communications
Campaign Planning
Website Copywriting
Social Media
Press Releases
Scripts
DESIGNER
Brand
UX/UI
Graphics
Merchandise
Books
Printed Material
Posters
Trade Show Booths
Fabrication Projects
GRAPHICS
Website
Social Media
Brochures
Posters
CAREER
FOUNDER
DESIGNER
PRODUCER
PHOTOGRAPHER
CONNECTOR
LOVES
CREATING
BUILDING
INSPIRING
TRAVEL
VINO
BUTTERFLIES
The Best in the Business
From a handshake at the MIT Forum to a posting on her profile, Loxley’s reach and ability to connect people and products is amazing. Her post on my company received over 3,000 views in a week and resulted in multiple people reaching out to me.


